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P&G Adds Dry Cleaner In Nebraska

What impact will the expansion have on detergent sales?

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By: TOM BRANNA

Editor

With volume down, pundits wonder what impact unit dose detergents are having on the overall laundry care category. Now, here's another point to consider: what's with all those dry cleaners that Procter & Gamble is opening around the US? Via Nova Holdings, LLC, in collaboration with Agile Pursuits Franchising, Inc., a wholly owned subsidiary of Procter & Gamble (P&G), has opened the newest Tide Dry Cleaners store in Omaha, NE. The Omaha location is the second in Nebras...

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